Green Product Review: Giovanni Shampoo Smooth as Silk Deep Moisture

I’m a Pantene shampoo and Infusium conditioner person and have tried some of the organic shampoos only to have them turn my hair into something resembling the bottom of a horse’s stall (no, not manure – hay, people).  I can’t comb my hair, it’s dry and sticky, it’s frizzy.  Yuck.

I have somewhat thick but very fine hair with a bit of a wave that I usually straighten.  It’s medium to long and highlighted as well so it’s on the dry side.  With Pantene moisturizing and Infusium conditioner (not the leave in kind), it’s shiny, easy to comb, and lies flat.  I was so excited to try Giovanni because I read great reviews, spoke with someone who said it’s the organic version of Pantene, and it’s relatively affordable.  I’ve been looking for a good organic shampoo and thought the moment had finally arrived.

I decided to try it on myself for over a week, my 2 year old, and my husband who has thick straight shiny hair, not color treated.  I figured I’d give it a thorough sampling among the three of us.  I went with Giovanni Smooth as Silk Deep Moisture Shampoo because it’s supposed to be moisturizing and make your hair lie flat and be shiny.  I tried it with the matching Giovanni conditioner and when that didn’t work, I paired it with Infusium.  No matter what I tried, the result:  neiiiiiggghhhhhhh!  (or, nay!).  This is my review:

Ingredients:  Aqua (Purified Water) With *Rosemarinus Officinalis (Rosemary) Extract, *Citrus Aurantium Dulcis (Valencia Orange) Extract, (Mangifera Indica (Mango) Extract, *Cymbopogon Schoenanthus (Lemongrass) Extract, *Ginkgo Biloba Extract, *Echinacea Angustifolia Extract, *Salix Alba (Willow Bark), *Macrocystis Pyrifera (Sea Kelp) Extract, *Chamomilla Recutita (Matricaria) Leaf Extract, *Lavandula Angustifolia (Lavender) Extract, *Citrus Grandis (Grapefruit) Extract, *Glycine Soja (Soybean) Extract, Sodium C14-16 Olefin Sulfonate, Cocamide Mea, Cocamidopropyl Betaine, Sodium Chloride, Acrylates Copolymer, Glycol Distearate, Amodimethicone, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysulfaine, Decyl Glucoside, Ethylhexylglycerin, Disteareth-75 Ipdi,C11-15 Pareth-7, Citric Acid, C12-16 Pareth-9,Glycerin, Trideceth-12, Phenoxyethanol, Fragrance With Essential Oils. *Certified Organic By Guaranteed Certification Services.

Cosmetics Database Score:  Estimated at a 5 (not in the Database).  Giovanni shampoos rank 3-5 on the CD.  I looked up the hazardous ingredients and estimate this at a 5.

Potentially Hazardous Ingredients:  Phenoxyethanol, Citrus Grandis (grapefruit seed extract), Disteareth-75 Ipdi, Sodium Lauroyl Sarcosinate, Acrylates Copolymer, Cocamidopropyl Betaine, Cocamide Mea

Pros:  this shampoo lathers really well, unlike some organic shampoos.  It smells nice and you don’t need to use much of it.  Gives your hair a lot of body if that’s what you’re after.  My hair shouted out “Holy 80’s Batman!” after using it.  The bottles are pretty.

Cons:  it made my hair sticky at the roots and a total frizz bomb at the ends.  Even if I straightened my hair, it was flyaway and frizzy.  I couldn’t comb my hair after using it and the next morning was even worse.  It made my husband’s brown shiny hair, flat and frizzy and turned our daughter’s hair into a fright wig!  Her hair was so sticky and tangled the next day after washing that I could do nothing with it.  The verdict:  HATED IT.

Notes:  my Pantene ranks a 4 on the Cosmetics Database (granted it contains some of the Dirty Half Dozen of chemicals we’re supposed to avoid, while Giovanni does not), but this would probably rank even higher at a 5.  This may work well on oily hair.

Overall Score (0 being worst, 10 being best):  2

Where to Buy:  Wal-Mart, Whole Foods, online

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About Laurie Noble

As head of her own corporate communications and public relations company, Laurie Carter Noble has had extensive experience in creating successful marketing strategies. She has drawn on this expertise in her real estate career and has found it invaluable in helping clients create successful marketing strategies for selling their homes. Giving clients marketing plans targeted to their specific needs and highlighting the unique qualities of their homes is one of the services Laurie provides to those who list their homes with her. Having moved a family several times herself, with the help of her husband Richard, she is aware of the special needs of the buyer relocating to a new home. Through careful research and a thorough knowledge of the Boston market, Laurie successfully matches prospective buyers to a home suited to their needs. Her guidance is available through every aspect of the purchasing transaction, whether it is helping to secure financing, having the home inspected or making temporary housing arrangements, should that be required. With her husband, Richard, Laurie has developed and managed a series of properties. She has extensive experiences dealing with investment properties and using them effectively to create income. A cum laude graduate of Syracuse University, Laurie received her B.A. in English Literature and was elected to Phi Beta Kappa. She also holds an M.S. in Secondary Education and an M.A. in English from Villanova University. A fluent speaker of German, Laurie studied German literature at the Yale University Graduate School and at the University of Heidelberg, Germany. She also is fluent in French, which she studied at the University of Strasbourg, France. For many years she was a member of the English Department at Villanova University. Laurie is committed to serving the community in which she lives. She has done pro bono work for agencies that work for social justice in Boston. Issues of women's and children's welfare are of particular concern to her and she has written on those issues for newspapers and magazines in the Boston area. She is a tour guide for the Mayo House, a historic house owned by the Chatham Conservation Society and is also a pro bono marketing consultant for the Harwich Junior Theater, promoting artistic opportunities for children all over Cape Cod. Recently Laurie completed a major marketing portfolio, pro bono, for COGdesign, a non-profit Boston based organization dedicated to helping urban communities create beautiful inner city green spaces. While a member of the Greater Boston Chamber of Commerce, she was active in the Women’s Network and served on the Education Committee. She has lived in Boston’s Back Bay for almost 20 years and is a member of the Neighborhood Association of the Back Bay. Laurie and Richard have two daughters.
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